How to Create a Customized Mailchimp QR Code for Sign-up Forms

A customized QR code for your Mailchimp sign-up form is a smart and effective tool to maximize your email marketing efforts.

With a quick scan, users are seamlessly directed to your sign-up form landing page, making it easier than ever for them to join your email list.

In this article, we’ll show you how to create a custom QR code Mailchimp sign-up forms, captivate more potential subscribers, and grow your email list like never before. 

What is a Mailchimp QR code for a sign-up form?

Mailchimp is an automation platform and email marketing service that helps its users manage and talk to their clients, customers, and other interested parties.

It offers a variety of ways to grow your email list and attract subscribers on your website and social media platforms and one of that is using the Mailchimp sign-up forms.

Mailchimp sign-up forms are an easy, quick, but powerful way to expand your email marketing campaign’s reach and enhance your long-term audience growth by converting the Mailchimp sign-up forms into a branded QR code style.

To generate a QR code for it, you only need to copy and paste the URL of your QR code using the URL Mailchimp QR code generator provides. 

If you are limited by the available form templates, you can use an alternative free form builder online with a built-in QR code.

TIGER FORM is a powerful form builder that allows you to create fully customizable forms. You can then convert them to QR codes so that your respondents can easily access your digital forms.

Why use QR codes for your sign-up forms, and why should you customize them?

Using a QR code for your email marketing purposes is a great and seamless approach to getting new subscribers.

Many marketers find QR codes as one of the most innovative ways to collect and gather potential subscribers.

QR codes are optimized for mobile devices just like NFC tags; therefore, they are quickly accessible using smartphones.

Although the Mailchimp QR code generator lets you create a QR code, it does not allow you to customize it.

The best QR code generator lets you make customized QR codes to make it more legitimate and attracts 80% more scans than the traditional black-and-white QR code.

Making your QR codes customized according to your purpose, marketing strategy, or brand builds retention and relationship with your target audience when they subscribe to your email list!

Incorporating your QR codes as an overall part of your branding using the physical aesthetic builds trust and rapport among your potential email subscribers.

How to generate a customized QR code for your Mailchimp sign-up form

Using the Mailchimp sign-up forms, you can customize your hosted sign-up form for your audience.

After you are done making it, you are now ready to share it with your potential subscribers using any printed, social media channels, or other communication channels.

All Mailchimp forms are responsive using smartphone gadgets, so potential subscribers can sign up from any device anywhere they may be!

In this section, you’ll learn how to create your customized QR code Mailchimp sign-up form and how.

Here's the step-by-step process:

1. Go to your Mailchimp account

Log in to your Mailchimp account and click Audience icon on the left-hand menu.

2. Select sign-up forms

Under the Audience menu, click Sign-up Forms. This will open a page displaying various form options for your audience.

3. Open the form builder

Choose the Form Builder option from the available tools to start designing your sign-up form according to your needs.

4. Customize your form

Use Mailchimp’s tools to personalize your sign-up form and collect the information you need from potential subscribers.

5. Copy the link

In the Form Builder, locate the Sign-Up Form URL field. Copy the URL that directs users to your hosted sign-up form.

6. Paste the link into a Mailchimp QR code generator

Go to an advanced free QR code software and paste your form link into the URL section.

7. Generate a dynamic QR code

Select the option to create a dynamic QR code for your Mailchimp sign-up form link. An advanced Mailchimp QR code generator offers this type of QR code, offering significant advantages over a static one.

• Enhanced engagement: Dynamic QR codes make your campaigns more adaptable and efficient.
• Track analytics: Dynamic QR codes are trackable QR codes that allow you to monitor who scans your code, when they scan it, and their geographic location.
• Flexibility: Update the URL linked to your QR code without needing to reprint a new one. For example, if you make changes to your form or create a new campaign, you can redirect the QR code to the updated URL.

To edit the URL of an existing dynamic QR code, log in to the Mailchimp QR code generator dashboard, find your code, and click the “Edit QR Code Data” button.

8. Test your QR code

Before sharing, do a QR code test by scanning it with a smartphone to ensure it directs users to your customized sign-up form.

9. Download and share

Download your QR code Mailchimp in your preferred format and distribute it through both print and digital channels.

Mailchimp postcards with QR code: Helping your brand stand out

Postcards are a simple, affordable, and flexible direct mail marketing tool that helps you extend and reach a targeted audience through promotional print materials such as coupons.

While this technique might seem a bit old school in the age of email and social media, many fast-growing and top-performing brands and companies are starting to add direct mail marketing to their modern marketing strategy.

A survey shows that 86% of consumers take the time to read through their mail. This gives you a better chance to make your brand stand out to your customers with a piece of print marketing.

And if you might think that people just discard postcards from companies and businesses, think again! Direct mail marketing brings in 10% more new customers than email!

With the help of advanced platforms like Mailchimp, today’s direct mail marketing doesn’t look like it used to.

Now you can use your audience information from your social media or digital channels to send a postcard QR code relevant to your customers.

Integrating QR codes for your Mailchimp postcards allows you to digitize your postcards, which can add value to your direct mail marketing and connect your audience from offline to online.

Best practices for your customized Mailchimp QR code sign-up form

Creating effective codes involves more than just choosing a Mailchimp QR code generator and generating a code.

Here are some key tips to get the most out of your QR code. 

1. Use a dynamic QR code

Dynamic QR codes offer flexibility by allowing you to track scan data and update the URL without changing the QR code itself. 

This makes them ideal for ongoing campaigns, providing valuable insights and saving time on reprints.

2. Customize your Mailchimp QR code sign-up form

Customizing your QR code helps reinforce your brand identity. Adjust colors and add your logo, but keep the QR code designs simple and clean to maintain scannability.

3. Only implement the action that you’re promoting in the QR code

Ensure your QR code Mailchimp directs users only to the Mailchimp sign-up form. Avoid adding multiple links or actions, as this could confuse potential subscribers.

A simple, straightforward link increases conversion rates and streamlines the user experience.

4. Add a Call-to-Action in your Mailchimp QR code sign-up form

Include a clear Call-to-Action like “Scan to Subscribe” or “Join Now” to motivate users to scan your QR code. A strong CTA helps guide your audience and encourages immediate action.

Create your customized Mailchimp QR code with QR TIGER QR code generator online

You can use QR codes for your email marketing in various ways, and sign-up forms are just one of them.

With your QR code Mailchimp sign-up forms generated in a dynamic mode, you can expect a flexible email QR code marketing campaign while being economical at the same time.

If you want to know more about QR codes, you can get in touch with us right now through our website.

Related terms

QR code for email sign-up

To make a QR code that will direct to an email sign-up when scanned, simply create a URL QR code for your email sign-up form.

Copy and paste the link of the online sign-up to the Mailchimp QR code generator and generate a QR code.